The energy at CES is always electric, and LevelUp @ CES was no exception. This event showcased some of the most promising startups that are redefining industries with groundbreaking solutions. From private dining to beauty technology and outdoor advertising, each company presented a vision that captured the attention of investors, entrepreneurs, and industry leaders. Here’s an in-depth look at the companies that took the stage and their ambitious plans for the future.
Cootoh: Redefining Private Dining Experiences
Contact: Jarrett Applewhite, Founder
Email: jarrett@cootoh.com
Website: cootoh.com
Cootoh is transforming the way people experience private dining by providing seamless access to professional chefs for personalized culinary experiences. Whether it’s an intimate family dinner, a corporate gathering, or a high-profile event, Cootoh allows customers to book top-tier chefs who craft customized menus tailored to their needs. Unlike traditional catering services, Cootoh offers a direct connection between clients and chefs, ensuring a more personalized and high-quality dining experience.
The private chef and catering market is experiencing steady growth, with a compound annual growth rate (CAGR) of 5%. Cootoh is strategically positioned within this industry, tapping into a total addressable market (TAM) of $15.9 billion globally, with a serviceable addressable market (SAM) of $6.5 billion in the U.S. and a serviceable obtainable market (SOM) of $50.5 million. The company has already demonstrated traction, achieving an impressive annual recurring revenue (ARR) of $294,000.
To accelerate its growth, Cootoh is currently raising a $1.5 million pre-seed round to expand its operations and further develop its platform. With projections to hit $4 million in gross merchandise volume (GMV) within the next 18 months, Cootoh is well on its way to revolutionizing the private chef industry.
Standard Measure Technologies: Precision Sizing in Beauty
Contact: Aurelia Edwards, Founder + CEO
Email: aurelia@standardmeasure.ai
Website: standardmeasure.ai
Standard Measure Technologies is revolutionizing the beauty industry with AI-driven measurement and augmented reality solutions that help brands and consumers achieve perfect product sizing. In an industry where size mismatches lead to product returns, customer frustration, and wasted inventory, Standard Measure’s technology provides a seamless, personalized shopping experience that improves accuracy, reduces waste, and enhances customer satisfaction.
By integrating its advanced virtual sizing technology into e-commerce platforms, Standard Measure is empowering brands to make smarter product recommendations, ensuring that customers receive exactly what they need. The company has already gained traction with over 8,000 active users and has generated $250,000 in revenue to date.
The global nail care market alone represents a $33.6 billion total addressable market (TAM). Standard Measure has strategically focused on a serviceable addressable market (SAM) of $5 billion, which includes 55,800 nail product manufacturers, brands, and salons across North America, Japan, and South Korea. Within this, the company has identified a serviceable obtainable market (SOM) of $150 million, highlighting its significant growth potential.
As the beauty industry continues to embrace AI-driven personalization, Standard Measure Technologies is poised to become a leader in precision sizing, offering a solution that benefits both businesses and consumers alike.
Bumpr: Dynamic Mobile Advertising
Contact: Kaleb Janzen, CEO + Co-Founder
Email: kaleb@bumpr.ai
Website: bumpr.ai
Bumpr is shaking up the advertising industry with its innovative approach to vehicle-based digital advertising. By turning cars into mobile billboards equipped with dynamic digital displays, Bumpr enables brands to deliver hyper-localized, targeted advertising campaigns in real time. Unlike traditional billboards, which are static and limited by geography, Bumpr’s technology allows businesses to reach the right audience in the right place at the right time.
Bumpr’s solution benefits both advertisers and drivers. For brands, it provides real-time data tracking, campaign flexibility, and cost-effective outreach. For drivers, it creates a new revenue stream, allowing them to earn passive income simply by equipping their vehicles with Bumpr’s smart digital screens.
The potential for mobile digital advertising is enormous. The total addressable market (TAM) for this industry is $40 billion, with a serviceable addressable market (SAM) of $12 billion. Bumpr has identified a serviceable obtainable market (SOM) of $170 million, which presents a significant opportunity for growth. The company is already seeing early success, generating $150,000 in revenue in 2024.
By combining cutting-edge technology, data-driven advertising, and driver incentives, Bumpr is pioneering a new era in outdoor advertising. Its ability to offer dynamic, geotargeted, and scalable campaigns makes it a game-changer in the marketing world.
Panelist Shout-Out
The LevelUp @ CES panel brought together seasoned investors and industry experts to provide valuable feedback to the startups. Panelists included:
These panelists offered critical insights on product-market fit, scalability, and investment strategies, giving the founders actionable takeaways to refine their growth plans.
Conclusion: The Future is Bright for These Startups
LevelUp @ CES once again proved to be a launchpad for groundbreaking startups. The event showcased Cootoh’s vision for on-demand private chefs, Standard Measure Technologies’ game-changing AI-powered sizing solutions, and Bumpr’s disruptive approach to mobile advertising.
Each company not only demonstrated strong market validation but also presented compelling strategies to capture significant portions of their respective industries. With promising revenue streams, innovative solutions, and ambitious fundraising goals, these startups are well on their way to making a lasting impact in their fields.
As LevelUp continues to foster entrepreneurial success, we look forward to seeing these companies evolve, scale, and redefine industries. Stay tuned for more updates as these game-changing ventures grow!
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